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Strategic Challenger in Digital Learning

Attensi has once again has been named a Strategic Challenger in the 2026 Fosway 9-GridTM for Digital Learning. This marks the fourth consecutive year Attensi has been recognized by Fosway Group, Europe’s leading HR industry analyst.

Attensi Secures Strategic Challenger Position in Fosway 9-Grid for Digital Learning

Fosway 9-Grid for Digital Learning 2026 chart with Attensi placed in the Strategic Challenger zone

A market demanding more than content

The 2026 Fosway report describes the challenges in the digital learning market: Tighter budgets, longer buying cycles, and increased scrutiny of spending are forcing organizations to rethink where their training investment goes. At the same time, AI is rapidly blurring the boundaries between vendors, making differentiation harder, and more important than ever.

Krister Kristiansen, CEO North America & CCO highlights:

“Our customers don’t come to us for content alone. They come to us because they need solutions that build job-ready capability, drive consistent performance at scale, and deliver impact where it matters most on the front-line, in operations, and in the moments that truly move the business.”

Krister Kristiansen gesturing as he speaks, in a blazer in front of a window with a city view
Krister KristiansenCOO & Chief Commercial Officer | Attensi
Fosway Group badge: Strategic Challenger 2026, Fosway 9-Grid™ for Digital Learning

Why Strategic Challengers stand apart

What defines a Strategic Challenger in the Fosway 9-GridTM model is a combination of strong customer advocacy, innovation, and the ability to deliver meaningful value in complex enterprise environments. Attensi’s accelerating trajectory, the strongest forward indicator in the model, signals that the pace of innovation and market impact is not just holding, but increasing.

Impact where it counts

Across retail, hospitality, pharma, financial services, and beyond, organizations are choosing Attensi to close the gap between knowing and doing. Not through more content, but realistic practice – where people build confidence through repetition, get AI-powered feedback in the moment, and where data shows who’s actually ready to perform. That shift from completion metrics to performance readiness is exactly what the Fosway report identifies as the market’s most pressing need – and it’s what Attensi’s partners/customers measure every day.

“Being recognized again as a Strategic Challenger reinforces what our customers already know: Attensi is not just a learning provider — we are a business improvement partner.”

Krister Kristiansen gesturing as he speaks, in a blazer in front of a window with a city view
Krister KristiansenCOO & Chief Commercial Officer | Attensi

The Fosway 9-GridTM recognition caps a strong start to 2026, following the Lighthouse Tech Award for Best Innovative or Emerging Tech Solution in Talent Development, and the Retail Technology Hub Award for AI in Training and Learning we won alongside our collaboration with Dawn Food.

About the Fosway 9-GridTM

Fosway Group is Europe’s #1 HR industry analyst, founded in 1996. The Fosway 9-GridTM for Digital Learning is a five-dimensional model that evaluating providers based on Performance, Potential, Market Presence, Total Cost of Ownership, and Trajectory, offering organizations a nuanced, independent framework for evaluation digital learning solutions.

About Attensi

Attensi is a gamified training platform that turns learning into performance. Built on behavioral psychology and powered by game mechanics, Attensi uses realistic practice, motivation-driven repetition, and built-in performance analytics to build confidence, competence, and real-world readiness at scale. From onboarding and compliance, to sales, safety and leadership – organizations across industries use Attensi to train anyone, on anything, and measure the impact that matters.

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