Training that drives sales on the floor

Game-based simulation training that gets staff practicing realistic floor scenarios drives measurable results. A multi-national retailer using Attensi ShopSim saw a 9.8% lift in upsell conversations and a 5.1% increase in average basket size, measured across 32,076 players and 550,000+ sessions. Staff who feel confident and competent from day one stay longer and perform faster.

Attensi is built for scale. A single platform covers training deployment, delivery, and performance tracking across hundreds of stores, franchise networks, and international markets — from one dashboard. Circle K used Attensi to train 14,000+ staff across 8 countries simultaneously, with product updates and new standards reaching every location instantly.

Yes. Attensi is designed for franchise deployment — game mechanics drive voluntary engagement, so staff come back because the training is worth returning to, not because their manager tells them to. Brand standards and service consistency lift across the estate without relying on individual operators to enforce them.

Traditional LMS platforms track completion — they don't build competence. For retail teams the difference shows up on the floor: a module watched in the stockroom doesn't prepare someone to open a consultative conversation, handle an objection, or explain why one product suits a customer better than another. Attensi is purpose-built for retail performance, combining game-based simulations, store simulations and AI role-play that staff repeat until the skills are instinctive — with real-time reporting that connects training to the metrics retailers actually run on: basket size, conversion rate, upsell rate and store audit scores. It connects to Workday, Docebo, Cornerstone and other LMS and HRIS platforms via SSO and SCIM, so it sits alongside your existing system rather than replacing it.

AI is making retail training faster to build, more realistic to practice, and easier to scale. Attensi uses AI to cut content creation down to minutes — generating realistic, on-brand scenarios from existing materials or from scratch. On the learning side, AI-powered role-play conversations allow staff to practice realistic customer interactions, from product recommendations to complaint handling, with characters that respond and adapt naturally. The result is faster deployment, more realistic practice, and confident staff at scale.

Attensi training is built around your operation, not adapted from a generic template. Scenarios are built around your product range, your service standards, and the real situations your team faces — whether that's a new collection launch, a seasonal campaign, or store-specific compliance requirements. AI-assisted authoring means your team can build and update content in minutes, without specialist technical resources.

Attensi supports 50+ languages, with AI-powered translation that maintains message accuracy across markets. For retailers running multilingual teams or international store networks, this means consistent product knowledge and service standards whether staff are in London, Los Angeles, or Lagos — without building separate content for each region.

Attensi designs, builds and runs retail training programmes end to end: product knowledge, sales and upselling, customer service, till and cash register routines, visual merchandising, compliance and store management. Build training yourself with AI-assisted authoring or work with Attensi's consultancy and design team, and every client gets a dedicated Customer Success Manager from planning to full rollout. Where many retail training companies stop at course completion, Attensi measures what changes on the shop floor. Circle K used it to build sales and service excellence across 14,000 staff.

Yes. Store simulations recreate the till and the shop floor, so new staff rehearse cash register routines, greeting customers, loyalty sign-ups and upselling at the counter before they serve a real customer. Circle K's 'Shining on the till' module lets staff move freely around a virtual store and practise service and sales from behind the counter, as often as they like.

Yes. Store and area managers practise the conversations that run a store - coaching a new starter, giving feedback, tackling poor performance - with AI role-play characters that respond like real people. They also see real-time competence data by store, region and role, so they can coach where standards are slipping before it shows up in sales or customer feedback. Retail leadership training runs on the same platform as frontline training, so managers and their teams build skills together.