About Attensi
We help people get ready for the moments that matter
Attensi brings together game design, learning science and AI to help employees practice real work situations until they are confident doing them for real. Founded in Norway in 2009, we now help organizations in more than 150 countries onboard faster, build lasting skills and prove the impact of training.
2009founded in Oslo, Norway
150+countries with Attensi learners
50+languages supported
5offices across Europe and the US
Trusted by leading brands worldwide
Our story
Founded with a little Viking spirit
Attensi started in Oslo in 2009 with a simple belief: people learn best by doing. Rather than more slides and e-learning, we set out to give employees a safe place to practice the real situations they face at work – to try, make mistakes and try again until they get it right.
We brought together people from modern game design, psychology and learning and development to make that happen. The result is training people actually want to come back to, and skills that show up on the job.
Today, that idea powers training for some of the world's best-known brands across retail, hospitality, pharmaceuticals, energy, financial services and healthcare – for frontline teams and knowledge workers alike.
A message from our CEO
Why we do what we do
Hear from Trond Aas, Co-Founder and CEO, on what drives Attensi and the people who make it happen.
Our approach
Practice makes performance.
Everything we build is designed around one outcome: people who are ready to perform, not just trained.
Learn by doing
Realistic simulations of the situations employees face every day, so they can build skills in a safe space before it counts.
Motivation that lasts
Game mechanics that make people want to come back, driving the voluntary repetition that turns knowledge into instinct.
Grounded in learning science
Designed with psychologists and learning experts, using proven principles like repetition, feedback and practice under realistic conditions.
Powered by AI
AI helps create training faster, personalize practice to each learner and power realistic role-play conversations.
Built for every workforce
From frontline teams to knowledge workers – on any device and in more than 50 languages.
Impact you can prove
Insights and analytics that go beyond completion rates to show where skills are strong, where gaps remain and how training moves business results.
Our people
Technology, game design, psychology and L&D under one roof
Our teams combine game designers, developers, 3D artists, psychologists, learning designers, commercial talent and AI specialists with deep industry expertise. It's an unusual mix – and it's what lets us build training that is both engaging and effective.
We work closely with our customers to understand their people, their operations and what great performance looks like – then build training that gets them there.
Recognition
Recognized by the experts – and by our own people
Strategic Challenger in the 2026 Fosway 9-Grid™ for Digital Learning
For the fourth year running, Europe's leading HR industry analyst has positioned Attensi as a Strategic Challenger for practice-based, AI-powered training.
The Sunday Times Best Places to Work 2026
Great training starts with great people. Attensi was named one of The Sunday Times Best Places to Work 2026 in the medium organisation category.
Awards and recognition
Our offices
Headquartered in Oslo, with teams in London, Boston, Cologne and Gothenburg.
Oslo (HQ)
Forskningsparken
Gaustadalléen 21
0349 Oslo
Norway
London
Southworks
14–21 Rushworth St.
London SE1 0RB
United Kingdom
Boston
100 Causeway St., Ste 1110
Boston, MA 02114-1700
United States
Cologne
Pilgrimstrasse 6
50674 Köln
Germany
Gothenburg
Engelbrektsgatan 28
411 37 Göteborg
Sweden
Company details
Legal entity
Registered name: Attensi AS
Organization number: 994 202 367
VAT number: NO 994 202 367 MVA
Entity type: Aksjeselskap (private limited company)
Registered: 13 June 2009, Oslo, Norway
Postal address
Attensi AS
Forskningsparken, Gaustadalléen 21
0349 Oslo
NorwayContact
General enquiries: contact@attensi.com
Data protection: dataprotectionofficer@attensi.com
Support: help.attensi.com
Frequently asked questions
Getting to know Attensi
Can't find what you're looking for? Talk to our team.
Attensi is a training platform built around practice. We combine game-based simulations, AI role-play, an LMS, content creation tools and insights and analytics to help organizations onboard employees faster, build real skills and measure how training affects performance.
Attensi was founded in Oslo, Norway, in 2009. The company is headquartered at Forskningsparken in Oslo, with offices in London, Boston, Cologne and Gothenburg.
Attensi is led by Trond Aas, Co-Founder and CEO.
Organizations using Attensi include Circle K, Starbucks, Boehringer Ingelheim, Hiscox, Equinor, Volvo, Mercedes-Benz, Zurich and the NHS, with learners in more than 150 countries.
Attensi works across retail and service, hospitality, pharmaceuticals, industrial and energy, financial services, healthcare and professional services – training both frontline teams and knowledge workers.
Traditional e-learning focuses on delivering information and tracking completion. Attensi focuses on practice: employees rehearse realistic situations, get feedback and repeat until the skill sticks. Because the experience is engaging, people choose to train more – and organizations can see how that translates into performance on the job.
